Growing rosters create attention debt.
The more client signals a coach collects, the harder it becomes to consistently notice missed workouts, overdue check-ins, changing adherence and pending follow-up.
BUILD STORY / MAVAXIS
Turning client data into coach attention.
MavAxis is a CC-owned coaching intelligence platform being designed for high-touch coaches who need more than workout delivery—they need a clear picture of who needs attention and why.
01 / THE PROBLEM
More client data can mean more noise.
Messages, check-ins, programs, nutrition, workouts, progress and business information all compete for a coach's attention as the roster grows.
02 / PRODUCT THESIS
Prioritize the human work.
MavAxis combines the normal operating tools of coaching with an intelligence layer designed to surface clients, risks, follow-ups and pending actions.
03 / VALUE
Scale without becoming distant.
The goal is not to replace the coach. It is to help preserve high-touch service as complexity increases.
WHAT CC DESIGNED
A roster organized by attention.
The product architecture includes Dashboard, Clients, Messages, Check-ins, Programs, Workouts, Nutrition, Progress, AI Insights, Business and Reports, with roster prioritization and an AI action queue at the center.
Illustrative interface preview based on the product architecture; not a customer-result screenshot.
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Start a project ↗PRODUCT INTERFACE / MAVAXIS
A coaching workspace organized by attention.
MavAxis combines clients, messages, check-ins, programs, nutrition, workouts and progress with an intelligence layer designed to surface who needs attention and why.
PRODUCT STRATEGYCLIENT COMMAND CENTERAI ACTION QUEUEMESSAGINGCHECK-INSPROGRAMSBACKEND / DATA
COACH COMMAND CENTER
Who needs attention today?
Search clients, notes, programs…
Active Clients28
Check-ins Due6
AI Alerts4
Coach Confidence91%
Client priority
JW
Jessica W.2 workouts missed · check-in overdue
URGENTMS
Mike S.Nutrition adherence trending down
WATCHSL
Sarah L.Progress strong · no action needed
STABLEAI Action Queue
Follow up with JessicaMissed workouts + no check-in
Review Mike's nutritionAdherence signal changed
Approve weekly recapClient report ready
PRIORITY ORBIT
Roster attention map
Urgent · Watch · Stable
COACH
Jessica · urgent
Mike · watch
Sarah · stable
James · action
High-fidelity interface preview based on the current MavAxis dashboard and priority architecture. Not a customer-result screenshot.
An intelligence layer for high-touch coaching.
The product organizes data around the coach's next useful action while keeping messages, programs, check-ins, progress and client context in the same operating environment.